Corona’s Edible Six-Pack Beer Rings to Protect Sea Life
We’ve all seen the heart-wrenching photos of turtles choking on plastic wrappers or plastic particles floating out of a fish’s gills. According to estimates, around one million seabirds and a hundred-thousand marine mammals and sea turtles get trapped in plastic or die from eating it each year. Not to mention the amount of plastic we humans consume with each serving of fish.
Well, Corona became the first major name in the beer industry to take a big step towards curbing its plastic footprint by using edible, biodegradable six-pack rings. Corona, who is testing the rings in Tulum, Mexico, is not the first beer label to adopt this environmentally-friendly alternative. Saltwater Brewery, a Florida microbrewery created by a group of surfers, fishermen, and sea lovers, was the first to create edible ring-holders, using leftover barley and wheat from the beer-making process.
Small breweries across the world, from the U.S., Australia, and South Africa to Poland and Scotland, have also taken a special interest in trying out this edible alternative.
“If discarded properly, it will make its way to a compost facility…if incorrectly thrown into the wilderness, it will biodegrade,” the CFO of ECO Six Pack Rings told Forbes Magazine.
If Corona´s new initiative is a hit, then the company will roll out these biodegradable rings across all of Corona’s consumer markets, including the U.S.