OP 101

Study OP:

The Oxygen Project is all about healthy, smoke-free campus environments. You go to college to get a good education not a stupid habit. So give yourself some credit—you don’t have to be a sucker for Big Tobacco. Let’s get grassroots and make a difference.

Chew on this:

Smoking rates on college campuses have increased while rates in almost every other group have fallen.

40% of college baseball players and 30% of college football players have used spit tobacco in the past year.

Almost 40% of college-aged smokers became regular smokers AFTER entering college.

Big Tobacco Target:

Because new laws prevent tobacco companies from marketing to underage kids, they have moved their focus to the 18-24 group. Tobacco companies think college students aren’t smart enough to resist the lure of free stuff and packs of cigarettes. It’s hardly worth dying for a free shot glass, right? Think about it, if Big Tobacco hooks you now, they know they’ll get a pretty big return on their small investment. The only person who loses out is you.